By adding restaurants reservations to its versatile application, Amex is reacting to the top request got by its Platinum Concierge administration. Because dining is the finest spending class among Amex cardholders, the corporation help to ease the friction of locating a restaurant, booking a table and handling reservations.
The service could also be important to on-the-go consumers who increasingly depend on their smartphones to manage travel itineraries and find recommendations on where to eat while they’re visiting unfamiliar cities.
Amex’s in-app eatery reservations device can recognize its brand from rivals in the travel booking and payments industries. As organizations like Apple and Facebook move into digital payments, and search giant Google disrupts the travel-booking industry, Amex needs to keep pace with prevailing trends among tech-savvy consumers.
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Eighty-four percent of its cardholders utilize its application or site, while Amex’s day to day usage use has jumped 35% from a year earlier, TechCrunch detailed.
In addition to restaurant booking, mobile apps are driving growth in delivery orders from eateries. Six out of 10 digital orders are made through mobile apps, per NPD Group.
Digital orders have increased at an average annual rate of 23% since 2013 and are expected to triple in volume by the end of next year, the market research company estimated.
