In a survey by W - Hospitality, the
two countries was ranked 7th &10th respectively, a global company offering advisory services for the hotel,
tourism and entertainment industries.
8th
global hotel chains, among them Radisson, Hilton, Sheraton, Marriott
and Kempinski, plan to add 1,510 rooms in Kenya while in Uganda 9
international hotels, among them Hilton and Sheraton, plan to build
1,397 rooms.
In
Nigeria, which ranked on the top, 51 hotels target 8,563 rooms. Egypt
and Morocco are ranked 2nd and 3rd with plans for 6,440 and 5,474 rooms
respectively.
Darren Huston
said “The EAC countries should utilise social media to showcase their
beaches and wildlife. Tunisia and Morocco have done this, while Egypt is
rebounding because tourists choose what is easily available to them.”
Also Read: China Travel Market
Agatha
Juma the chief executive of the Kenya Tourism Federation, stated the
ranking indicates “that despite the challenges facing Kenya, the country
and the region remain on the radar of investors and tourists. Such
investments imply there is a foreseen growth in tourist numbers to
occupy these rooms.”
Specialists
in the travel industry said that East African countries should step up
their marketing techniques to compete favorably with North and West
Africa for investments and tourists.
Article Source: https://tmmhospitality.com/east-africa-tourism-targets/
