The world is emerging from the most difficult business conditions experienced in decades. The global ad industry is also emerging, but it’s completely changing. And it’s never going to be the same!
That’s why the International Advertising Association has assembled some of the best minds in the world to discuss the changes and consequences taking place.
The Main Speakers of the IAA World Congress are:
MICHAEL MENDENHALL
Senior Vice President and Chief Marketing Officer, HP
Michael Mendenhall is senior vice president and chief marketing
officer at HP, where he directs all aspects of the company’s corporate
marketing operations globally. The organization oversees brand strategy,
internal and external communications, digital strategy, global
citizenship, integrated design, customer intelligence, services and
operations, and hp.com.
DARREN HUSTON
Corporate Vice President, Consumer and Online Business, Microsoft
Darren Huston is the Corporate Vice President of Microsoft’s Consumer
& Online (C&O) organization. C&O is responsible for
Microsoft’s global display and search advertising sales and marketing
across Microsoft’s consumer products including Windows, Windows phone,
MSN, Windows Live, and Bing. C&O is represented by over 3,000
professionals in more than 40 countries around the world.
MARC PRITCHARD
Global Brand Building Officer
Global Marketing Officer, Procter & Gamble
Global Marketing Officer, Procter & Gamble
Marc Pritchard is responsible for the brand building disciplines of
the world’s largest advertiser, Procter & Gamble (P&G). In his
role as Global Brand Building Officer, Marc has responsibility for the
areas of Brand External Relations, CMK (Consumer & Market
Knowledge), Design, and Marketing.
NIKESH ARORA
President, Global Sales Operations and Business Development, Google
Nikesh oversees all revenue and customer operations, as well as
marketing and partnerships. Since joining Google in 2004, he has held
several positions with the company. Most recently, he led Google’s
global direct sales operations.
See Full List @ http://www.iaaitaly.org/about-the-iaa-world-congress/
