Tourism Target of Various Countries!

 

In a survey by W - Hospitality, the two countries was ranked 7th &10th respectively, a global company offering advisory services for the hotel, tourism and entertainment industries.

8th global hotel chains, among them Radisson, Hilton, Sheraton, Marriott and Kempinski, plan to add 1,510 rooms in Kenya while in Uganda 9 international hotels, among them Hilton and Sheraton, plan to build 1,397 rooms.

In Nigeria, which ranked on the top, 51 hotels target 8,563 rooms. Egypt and Morocco are ranked 2nd and 3rd with plans for 6,440 and 5,474 rooms respectively.

Darren Huston said “The EAC countries should utilise social media to showcase their beaches and wildlife. Tunisia and Morocco have done this, while Egypt is rebounding because tourists choose what is easily available to them.”

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Agatha Juma the chief executive of the Kenya Tourism Federation, stated the ranking indicates “that despite the challenges facing Kenya, the country and the region remain on the radar of investors and tourists. Such investments imply there is a foreseen growth in tourist numbers to occupy these rooms.”

Specialists in the travel industry said that East African countries should step up their marketing techniques to compete favorably with North and West Africa for investments and tourists.

 

Article Source: https://tmmhospitality.com/east-africa-tourism-targets/

CrowdRiff Debuts Travel Stories in Partnership with Destination British Columbia

CrowdRiff, the leading visual marketing platform for travel and tourism brands, today announced Travel Stories, the world’s first connected story experience for travelers.

Travel Stories — which provides a mobile-first, visually immersive experience for travelers to plan their trips — officially launched today in collaboration with Destination BC, British Columbia’s provincial tourism organization.

Travel Stories enable Destination BC to automatically publish stories created by partners within its all-new BC Story Network in alignment with its Content Commonwealth strategy — a shared approach to content marketing, built on common tools, processes, and expertise.

Through Travel Stories, Destination BC is creating a seamless narrative for travelers that makes it easy for them to research and more effectively plan their trips to BC, Canada’s western-most province.

Darren Huston China Travel News

Participants in the BC Story Network include 29 regional and community destinations within BC, such as Kootenay Rockies Tourism, Tourism Kamloops, Tourism Whistler, Tourism Golden, and Destination Campbell River, as well as associations like British Columbia Golf and corridors like Scenic 7.

• Travel Stories are contextual and offer much more data to provide travelers with the depth of information needed in researching a destination;
• With its omni-channel approach, the same Travel Stories can be created once and shared everywhere, from a destination’s website to Google Search, Facebook, and Instagram to exponentially increase the reach of the rich content being shared;
• Travel Stories are connected across the travel ecosystem, eliminating the need for brands to manually connect with partners to source local stories. This networked experience enables a traveler interested in a particular destination to view stories from different partners — and easily connect with them if so desired — without having to actively seek out each one individually.
• The content shared through Travel Stories is evergreen.

Source: @business.financialpost.com