Sachin Dev Duggal Engineer.ai explains the broken system of software development that Builder is disrupting and ultimately drastically improving.
Here, Sachin Duggal explains the growth of Builder in delivering successful bespoke software projects globally. He even guides you through the simple process of creating a bespoke software product using BuilderStudio.
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The online travel booking site started rolled out a number of spots, including three that are already in market in the United States, says Canadian-born expat Darren Huston, CEO, Booking.com. The creative is focused specifically on that feeling of euphoria when, after hectic travel, a hotel room meets all a traveller’s expectations, he says.
Bookingdotcom launched its first-ever traditional marketing push within the Canadian market with media by Wieden + Kennedy New York and creative from Wieden + Kennedy Amsterdam.
Darren Huston said, “We tested it quite extensively with Canadians.” “And they’re even more attracted to the humour [than Americans, where some of the commercials have been on air for about a year]. They also see themselves in the characters, and that’s very important too.”
The commercials target a wide-swath of the population, he says. Within the Canadian market, there’s an even gender split among Booking.com users and the site attracts everyone from the high-powered business executive to the thrifty college student.
To reach the wide-ranging audience, the site and the media buyer will test different types of creative across different media channels and will change up the media buy on a weekly basis based on which spots generate the most direct traffic to the website. For example, a business-oriented spot, might start on an after-work business affairs show, but based on site visits, might change to air during a sports broadcast, Darren Huston says.
Engineer.ai, a no-code software development platform that lets people
build software without ever needing to understand technology, today
announced that it’s launching The Studio Store, a new range of
pre-packaged apps – beginning with e-commerce and delivery – designed to
bring businesses online faster and at a fraction of the cost of
building from scratch. As COVID-19 heavily impacts small and
medium-sized businesses (SMBs), Engineer.ai
will help all SMBs build their e-commerce or local delivery app with
The Studio Store and provide the first three months of live service for
free. This launch is part of Engineer.ai larger mission to make the
process of building a digital future more accessible, cost effective and
efficient.
Sachin Dev Duggal Engineer AI
“Businesses need to adapt to survive. Customers now expect to
communicate with businesses via digital channels – whether it’s through
an app or a website. However, while businesses recognize this, a lack of
skills, coding or technical knowledge has traditionally been a
barrier,” said co-founder and CEO Sachin Dev Duggal Engineer.ai. “At Engineer.ai, we make it as easy and as affordable as possible for businesses to amplify their digital presence.”
The first apps will serve the specific needs of businesses across
e-commerce and delivery – such as flower shops, grocery stores and
clothiers – and can be delivered to a customer in less than eight weeks.
The e-commerce app makes selling to an ever-mobile customer effortless,
and retailers can showcase their goods with a scrollable carousel and
offer a wide range of secure payment methods. The app includes features
that will handle the soup to nuts of most e-commerce experiences, the
aftercare to keep the app working and the cloud needed to run the app
and scale the business. The delivery app makes online distribution
smooth and simple with features including payment integration, in-app
notifications and FedEx integration. The Studio Store can also serve as a
stepping-stone as customers can add features from Builder Studio to
make their app more customized over time.
Due to the impact of COVID-19, Engineer.ai will help SMBs with e-commerce or delivery needs build their Studio Store app and provide the first three months of live service for free. This offer will remain available for the next three months.
Sachin Dev Duggal Engineer AI continued, “We are seeing a disruption across all industries globally by COVID-19, and the way many of us interact with our customers overnight has stopped, changed or morphed. Among those most vulnerable are the smaller businesses without an online presence that depend on their customers to walk through their doors. Although there is a lot of uncertainty right now, SMBs are presented with an opportunity to rethink how they do business. Having a thoughtful digital presence for businesses will be critical, which is why we are offering this assistance to all SMBs so that they can use this time to leapfrog ahead.”
Darren
Huston is the founder and Chief Executive Officer of BlackPines Global
Advisors B.V. incorporated in May 2016 in The Hague. BlackPines’ mission
is to help both owners and leaders of private companies optimize the
value of their investments.
They target opportunities where they
can take an active role in the business and co-operate with management
to help develop strategies both domestically and abroad. Their approach
to investing enables them to leverage their long term relationships with
strategic partners and portfolio companies to source and manage deals.
Since
July 2016, Mr. Darren Huston has been working as an Executive Advisor
to Hill house Capital, Asia’s largest investment firm. In January 2017,
his work with Hill house Capital became non-exclusive and he took on two
leadership roles. The first as Chairman of Magento, the world’s largest
eCommerce software platform, and the second as Executive Chairman for
Allegro, Poland’s largest eCommerce site.
Builder.ai (formerly known as Engineer.ai) combines AI with crowdsourced teams of designers and developers to build bespoke digital products faster that it would take to create a team. That’s what Sachin Dev Duggal Engineer AI says. Last year the company raised one of Europe’s largest Series A investments at $29.5 million, led by Lakestar and Jungle Ventures, with participation from SoftBank’s DeepCore. So far it’s been used to create products like BBC, DiditFor, Manscore and ZikTruck.
Now, while it’s pretty common to have platforms claiming to build your apps faster than a team, actually experiencing it in real life makes a huge difference. So when I swung by the Builder.ai booth at the Slush conference last Friday, I was a lot more impressed than I thought I would be.''
At the conference, the company launched Builder Now, an instant prototyping tool that helps anyone design an app in as little as 10 minutes. I honestly did not believe it was possible until I saw it. But, to build an MVP, or even a more sophisticated app, it’s far faster than I could have imagined.
