Priceline- Dominant Online Player Based on its Search Engine Marketing Strategy

The Priceline Group likes to keep its CEOs hungry with below-market base salaries and lucrative potential bonuses should they and the company over-achieve.

CEO Darren Huston cashed in on the opportunity, receiving nearly $17.9 million in total compensation just prior to taking on the top role.

Huston’s 2013 base salary of $478,487 as CEO of the Priceline Group’s Booking.com unit, he received a stock award of around $12 million, a bonus of $5.25 million, and other compensation amounting to a teensy $150,000 or so.

That brought Huston’s total compensation to $17,878,468, to be precise, which he received in euros as he was based in the Netherlands.

Huston’s 2013 bonus was based on his being the CEO of Booking.com and its “excellent” performance, a Priceline financial filing states, as well as the additional duties he took on last year to be responsible for the Group’s inter-brand relations.

You might think of Huston’s role last year in coordinating relations between and technology-sharing among Booking.com, Priceline.com, Kayak, Agoda, and rentalcars.com in 2013 as sort of a CEO internship and a prelude to his taking the top spot in 2014, replacing Jeffery Boyd as CEO of the Priceline Group.

Read Here : https://skift.com/2014/04/24/priceline-ceo-huston-earned-17-9-million-in-2013-a-very-good-year-for-the-company/