Our dependence on Google has lessened,” Darren Huston added.
Priceline
Group CEO says the company’s TV advertising, which is smaller but
growing much faster than its online advertising, has been a
“breakthrough,” reducing Priceline’s dependence on Google.
Huston
said he is feeling better about the company’s TV advertising in
building long-term direct relationships with customers. “It also
diversifies our source of demand nicely.
Hi, I have heard about this news where Darren Huston said that he is feeling better about the company’s TV advertising in building long-term direct relationships with customers.
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