Booking.com boss is clicking annoyed

Darren Huston, chief executive of Booking(.)com told an audience at ITB Berlin this week that marketing initiatives by hotels chains such as Marriott and Hilton are annoying.

Marketing initiatives by hotels chains such as Marriott and Hilton which talk up the benefit of booking direct, have not escaped the notice of Darren Huston.
“It’s annoying,” he told an audience at ITB Berlin this week. Hilton’s “stop clicking around” TV ad was shown for reference.
His response was hardly a surprise and presented in a tongue-in-cheek way (“I was at a chain hotel the other week and the wifi password was ‘book direct’, as if that would persuade me). But there was a steely resolve beneath the soundbite.

B2B is increasingly part of the Booking.com story. Darren Huston talked about its Booking Suite as “not a big money maker but a great way to build relationships with partners.”