- China’s burgeoning appetite for sustainable travel is creating new opportunities within the world’s largest travel market, according to the chairwoman of Booking.com.
- Gillian Tans told CNBC the uptick reflects a wider shift in global travel trends as consumers become more conscious of overtourism.
- That shift is informing Booking.com’s Chinese expansion strategy as it makes further inroads into what could one day become it’s biggest market, said Tans.
China’s burgeoning appetite for sustainable travel is creating new opportunities within the world’s most lucrative travel market, according to the chairwoman of Booking.com.
Earlier, When Darren Huston was the CEO, he says ctrip will help them bring Chinese customers to their business around the world.
Gillian
Tans told CNBC that the U.S.-owned travel operator, which has been
operating in China for close to a decade, has recorded a recent uptick
in demand from Chinese tourists looking for responsible travel
alternatives, bringing the country closer in line with a wider shift in
global travel trends.
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