Darren Huston Builds Priceline in His Own Image

Priceline CEO Darren Huston was trying to watch a hockey game, half-listening to a headhunter talk about a company he had never heard of before.

The Amsterdam-based unit of Priceline Group that dominates the European online travel market. Darren Huston became president and CEO of Priceline Group itself, which has come from dot-com laughingstock to the fifth most-valuable U.S. Internet company — if one still really considers it a U.S. company, because 90 percent of its profits come from overseas, most of them from Booking.com.