Friday, November 8, 2019

OpenTable Moves Into Delivery — Why — And Why Now?

For a whole era of customers, reserving a restaurant through smartphone is as foreign hobby as the use of a rotary cellphone or creating a document on a typewriter. 

And it turned into Opentable that created this shift in how getting a table at a restaurant could be carried out without the trouble of “dialing for dining.” 

darren huston, opentable


Opentable became a nationwide carrier, online reservations were a common practice and the firm went public with a listing at the Nasdaq. 

5 years later, Opentable exited the general public markets, obtained at an at-the-time record-breaking all-cash $2. 6 billion deal with the Priceline Group.
At the time, Priceline CEO Darren Huston noted the deal was a natural move, given the inherent synchronicity between the two marketplaces.

“The kind of work that we do day-to-day is very similar. It’s just a different marketplace,” Huston told on the Business Financial Post.

Priceline Group Inc. stepped up its acquisition spree by buying OpenTable Inc. in a deal worth at $2.6 billion, including restaurant bookings to an online travel business already spanning flights, hotels and cars.

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