Today Priceline Group becomes a big name and everybody is aware of it. Now, Priceline is named as booking holding Inc. After giving many year of his career Darren Huston takes the company to the top level of success.
Booking Holdings Is a Better Investment than Expedia- Do you know why?
If you people are aware that both booking holding and Expedia are online platforms. Both companies help you to buy airline tickets and making hotel reservations, but there is a big financial difference between both. Let’s See: Geographic Exposure
The key difference between Booking Holdings and Expedia is that the markets they serve. Expedia derives a majority of its business from us while Booking Holdings primarily operates in Europe. Initially, this might sound sort of a minor detail, but it’s crucial to understand the financial performances of the 2 companies.
The hotel markets in Europe and North America are quite different. While the United States is dominated by chains such as Hilton and Marriott, the European hotel market is primarily served by smaller boutique hotels. Large hotel chains control tens of thousands of rooms and centrally negotiate their contracts with online travel agencies, which allow them to secure more favorable contract terms and lower commission rates.
Therefore, Expedia collects much lower commissions on its hotel business. It clearly shows that booking holdings (earlier Priceline) keeps on growing in 2020 also.
Source: What is New in 2020 after making Business Strategies by Darren Huston?
Bookings holdings keeps on growing, it's still one of the America's most valuable technology companies.
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