IAA WORLD CONGRESS SPEAKER - Darren Huston

The world is emerging from the most difficult business conditions experienced in decades. The global ad industry is also emerging, but it’s completely changing. And it’s never going to be the same! 

That’s why the International Advertising Association has assembled some of the best minds in the world to discuss the changes and consequences taking place. 

The Main Speakers of the IAA World Congress are:

MICHAEL MENDENHALL

Senior Vice President and Chief Marketing Officer, HP

Michael Mendenhall is senior vice president and chief marketing officer at HP, where he directs all aspects of the company’s corporate marketing operations globally. The organization oversees brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.

DARREN HUSTON

Corporate Vice President, Consumer and Online Business, Microsoft

Darren Huston is the Corporate Vice President of Microsoft’s Consumer & Online (C&O) organization. C&O is responsible for Microsoft’s global display and search advertising sales and marketing across Microsoft’s consumer products including Windows, Windows phone, MSN, Windows Live, and Bing. C&O is represented by over 3,000 professionals in more than 40 countries around the world.

MARC PRITCHARD

Global Brand Building Officer
Global Marketing Officer, Procter & Gamble

Marc Pritchard is responsible for the brand building disciplines of the world’s largest advertiser, Procter & Gamble (P&G). In his role as Global Brand Building Officer, Marc has responsibility for the areas of Brand External Relations, CMK (Consumer & Market Knowledge), Design, and Marketing.

NIKESH ARORA

President, Global Sales Operations and Business Development, Google

Nikesh oversees all revenue and customer operations, as well as marketing and partnerships. Since joining Google in 2004, he has held several positions with the company. Most recently, he led Google’s global direct sales operations.

See Full List @ http://www.iaaitaly.org/about-the-iaa-world-congress/