CrowdRiff,
the leading visual marketing platform for travel and tourism brands,
today announced Travel Stories, the world’s first connected story
experience for travelers.
Travel
Stories — which provides a mobile-first, visually immersive experience
for travelers to plan their trips — officially launched today in
collaboration with Destination BC, British Columbia’s provincial tourism
organization.
Travel
Stories enable Destination BC to automatically publish stories created
by partners within its all-new BC Story Network in alignment with its
Content Commonwealth strategy — a shared approach to content marketing,
built on common tools, processes, and expertise.
Through
Travel Stories, Destination BC is creating a seamless narrative for
travelers that makes it easy for them to research and more effectively
plan their trips to BC, Canada’s western-most province.
Participants
in the BC Story Network include 29 regional and community destinations
within BC, such as Kootenay Rockies Tourism, Tourism Kamloops, Tourism
Whistler, Tourism Golden, and Destination Campbell River, as well as
associations like British Columbia Golf and corridors like Scenic 7.
- Travel Stories are contextual and offer much more data to provide travelers with the depth of information needed in researching a destination;
- With its omni-channel approach, the same Travel Stories can be created once and shared everywhere, from a destination’s website to Google Search, Facebook, and Instagram to exponentially increase the reach of the rich content being shared;
- Travel Stories are connected across the travel ecosystem, eliminating the need for brands to manually connect with partners to source local stories. This networked experience enables a traveler interested in a particular destination to view stories from different partners — and easily connect with them if so desired — without having to actively seek out each one individually.
- The content shared through Travel Stories is evergreen.
Source: @business.financialpost.com
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