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Darren Huston born and grew up in Canada was born on the 3rd of January 1966. After completing grade school, Huston finished his high school studies in Italy at the United World College of the Adriatic. Darren Huston went on to gain a BS in Economics at Trent University. Huston then attended the University of British Columbia where he received an MA in Economics.



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What Darren Huston Learned From Bill Gates? - PPT on Slideshare

Darren Huston, family farmhand, worked as the CEO of the $60 billion Train Group Inc., one of the most successful C-suite exports to move out of the province that you may have never heard of. Hope, B.C.

In 2011, Darren Huston landed on the Amsterdam-based travel website Booking.com as CEO; In less than 3 years, he tripled the size of that operation, and then Darren Huston was named CEO of the parent company. In addition to Booking.com and the website to its name, the train's other online properties include Kayak, Rentalcars, Neighbors and Villas. This June, the open-tableble, buy-booking app OpenTable, a restaurant reservation site in vogue at $ 2.6 billion, expanded into a new digital arena.

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Darren Huston PPT on Slideserve

Darren Huston says that ten years from now, no paper work will be involved in the travel. “You’ll have no passport, no credit cards, no confirmation,” predicts the Amsterdam-based Canadian.

"You just have to have your phone in your pocket, and if you lose it, everything will be in the cloud." Unless someone invites teleportation, however, we'll still have to fly – something Darren Huston doesn't really do.





But for now, this is the only way he can access all the local experiences he craves. "I like the odd taste and taste. I've eaten ants in Nairobi, frogs in Vietnam and a lot of weird things in China - I really enjoy it during travel. "

Darren Huston

Darren Huston is a Canadian businessman and the president and chief executive officer (CEO). Currently Darren Huston is associated with BlackPines Capital Partners as CEO. BlackPines is an private investment firm which helps owners of private and public companies to optimize the value of their investments.

Career Experience:

In 1998, Darren Huston took the Senior Vice President position at the Seattle based company of Starbucks. He served in this post until 2003.

Huston served as the President and CEO of American giant Microsoft in Japan in 2005. By 2008, he began to run Microsoft’s Consumer and Online business as the company’s Corporate Vice President.

Darren Huston transitioned to Booking.com and became the CEO in 2011. After that, he joined the parent company known as Priceline in 2014. He has contributed much to the economy of the US with companies such as Priceline.

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My Daily Creed - Poem by Darren Huston

 My Daily Creed

Let me be a little kinder,

Let me be a little blinder

To the faults of those about me;

Let me praise a little more;

Let me be, when I am weary,

Just a little bit more cheery;

Let me serve a little better

Those that I am striving for.

Let me be a little braver

When temptation bids me waver;

Let me strive a little harder

To be all that I should be;

Let me be a little meeker

With the brother that is weaker;

Let me think more of my neighbor

And a little less of me. 

~ Darren Huston

Darren Huston News on Media in Canada

The online travel booking site started rolled out a number of spots, including three that are already in market in the United States, says Canadian-born expat Darren Huston, CEO, Booking.com. The creative is focused specifically on that feeling of euphoria when, after hectic travel, a hotel room meets all a traveller’s expectations, he says.

Bookingdotcom launched its first-ever traditional marketing push within the Canadian market with media by Wieden + Kennedy New York and creative from Wieden + Kennedy Amsterdam.

Darren Huston said, “We tested it quite extensively with Canadians.”  “And they’re even more attracted to the humour [than Americans, where some of the commercials have been on air for about a year]. They also see themselves in the characters, and that’s very important too.”

The commercials target a wide-swath of the population, he says. Within the Canadian market, there’s an even gender split among Booking.com users and the site attracts everyone from the high-powered business executive to the thrifty college student.

To reach the wide-ranging audience, the site and the media buyer will test different types of creative across different media channels and will change up the media buy on a weekly basis based on which spots generate the most direct traffic to the website. For example, a business-oriented spot, might start on an after-work business affairs show, but based on site visits, might change to air during a sports broadcast, Darren Huston says.


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