The
Priceline Group, says in its full year earnings report today it is
“feeling positive” about the changes it has made in recent months to
attract more business travellers.
Darren Huston
President and CEO of Priceline , says there is no negative impact on
the company’s financial performance as a result of allowing bookings to
take place on TripAdvisor, rather than on the mothership.
Bookings via TripAdvisor as a percentage of the overall pie are in the “low single-digits”, Huston says.
Nevertheless,
Darren Huston adds that the branding that Priceline Group-run companies
get on TripAdvisor is “great”, and that in the US this may have helped
raise the profile of Booking.com, where traditionally Priceline has been
the better known brand.
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