Behind Booking.com’s Growing Ambitions for the Chinese Market

After its rapid ride to dominance in online travel in Europe over the past decade, Booking.com is seeking to expand in China and the U.S., its CEO said in an interview.

Darren Huston, who heads both Booking.com and its U.S. parent company Priceline Group, said Booking.com is targeting a 20 percent increase in bookings going through its website in the third quarter and still has years of growth ahead.

“Travel is growing at twice the rate of GDP. Do-it-yourself travel is growing faster than packaged travel. And online is growing faster than offline. So we’ve got three tail winds,” Huston told Reuters from Booking.com’s Amsterdam offices.